Analytic Center

Analytic Center: From Customer Conversations to Business Intelligence – The AI Era

Every business aims to grow, but growth brings an inevitable challenge: what works on a small scale breaks on a large one. The personal closeness to customers, decision-making based on "gut feeling," and direct control over operations are replaced by complex processes and distance from the field. The critical question for every growing business is how to expand without losing sharpness and intelligence. The answer lies in properly utilizing the AI revolution, which turns this challenge into the greatest opportunity – the ability to embed that same "gut feeling" on the scale of thousands of interactions per day.

Until recently, customer conversations were a "black box" at the heart of the business. A vast repository of valuable knowledge buried in recording archives – accessible, but impossible to analyze, and most importantly, impossible to act upon. The AI revolution has opened a wealth of opportunities and changed the rules, and the Analytic Center is the engine that turns this opportunity into business reality. It transforms the "noise" of raw conversations into sharp, precise, and strategic business value.

What Does This Actually Mean?

An Arsenal of AI Tools for Customer Understanding

The Analytic Center is not a single tool, but a complete analytical platform that refines information in every interaction. The process begins with accurate transcription (Speech-to-Text) that converts every spoken word to text. From there, the system automatically identifies sentiment and emotions, extracts the central topics and keywords to reveal the reason for contact, and summarizes the entire conversation to the most important points. In parallel, the platform allows analysis of representative performance and provides a quality score and performance control for each call, thereby ensuring full and objective compliance with business standards.

From Trapped Asset to Connected Business Ecosystem

Voicenter's philosophy is openness. Therefore, the rich business intelligence created in the Analytic Center doesn't remain trapped in the platform. Through a flexible and powerful API infrastructure, we open almost infinite connection possibilities. Any insight, alert, or call summary can be automatically streamed to the systems where your business already lives and breathes: from CRM and ERP systems, through BI tools, to automation platforms like N8N and Make, which allow creating complex workflows without coding. This connection creates a business nervous system, where the 'voice of the customer' becomes a trigger that drives processes in every corner of the business – from product development, through marketing, to decision-making in management.

The Gap: The World Before AI and Today's World

To understand the magnitude of the revolution, it's important to compare. In the past, businesses relied on manual and sample listening to only 1-2% of calls. Insights were based on gut feelings, quality control was subjective, and critical opportunities or risks were completely missed within 98% of calls that no one ever heard. Today, in the AI era, the Analytic Center analyzes 100% of interactions. Instead of a sample – a complete picture. Instead of gut feeling – data-driven decisions. Additionally, the smart alert capability allows almost immediate intervention in a problematic call, something that was science fiction just a few years ago.

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Leading AI Products

Add to your service centers and organization the tools that will ensure taking your business forward

Call Transcription

100% of business calls are transcribed. See what's actually happening in all conversations.

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Emotion and Personality Trait Analysis

Discover how employees and customers feel without listening to calls.

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Call Summaries and Advanced Insights

Reduce by 80% the time you invest in analyzing business calls. Get insights that interest you in the business.

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AI Call Summaries to CRM

Make call documentation irrelevant. Transfer the summary directly to the customer file.

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AI-Driven Business Automation

Define rules and conditions that trigger automatic business actions and allow employees and you to focus on what's important.

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Regulation Center

Avoid legal exposure and ensure your employees follow guidelines.

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