Emotion Analysis and Speaker Characteristics
Losing your "Gut Feeling" When Business Grows
When a business is small, the manager personally knows the customers, listens to most calls, and has a good feel for the organization's pulse. They know when a customer is satisfied or frustrated and when a representative needs guidance or a quick refresher. But when the business grows, reality changes. There's no ability to know the emotions of all representatives and customers.
Management requires attention to countless details, and listening to all calls becomes an impossible task. Managers reach a situation where they listen, at best, to only about 2% of calls, creating a sense of helplessness. The "how" and "why" of the conversation are lost, and the ability to manage based on deep emotional understanding disappears.